What does ‘target audience’ refer to?

Target audience refers to all groups or individuals who may be expected to access the content and act on it.

• It includes those that may not be content authorities/experts but may push the content to a role with authority and/or budget to help achieve solutions.
• It does not refer to population groups who will benefit from actions taken. Include these groups only if they are likely to play a role in the solution, including pushing content to an appropriate role.